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8 Record(s) Found. Displaying Page 1:
 Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences |
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295 |
| Start Date: 9-Feb-10 6:00 PM |
| End Time: 9-Feb-10 9:00 PM |
| Location: SMU, Collins Executive Education Center, Dallas, TX 75275 |
| Details: To celebrate the long awaited NBA All-Star weekend coming to town, the DFW AMA is hosting a Texas-sized event. We invite YOU to JOIN us for a phenomenal presentation by Jimmy Smith, GATORADE Group Creative Director at TBWA\Chiat\Day. Jimmy is a creative extraordinaire and will share his keen understanding of how a culture-based approach has enabled his brands to connect with various audiences through Pop Culture - resulting in groundbreaking campaigns for companies such as Nike, EA Sports,... [More Info] |
| Register Now! Registration deadline is Monday 8-Feb-10 9:30 PM
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| Market Research SIG - Insights Made Easy: Connecting with Your Customer |
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305 |
| Start Date: 12-Feb-10 7:30 AM |
| End Time: 12-Feb-10 9:00 AM |
| Location: AMS Pictures, Dallas, TX 75248 |
| Details: Powerful brands don’t just happen. Brands are valuable assets that are strategically planned and managed. And the true power of brands comes from the relationship that they establish with their customers and consumers. But first, companies must know which factors drive the value of their brand and how to translate those into products, services and communication in a relevant and compelling manner. This presentation will feature the principles, techniques and real world examples of how... [More Info] |
| Register Now! Registration deadline is Thursday 11-Feb-10 9:00 PM
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 Dallas Executive Luncheon: Reinventing an Iconic American brand |
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300 |
| Start Date: 17-Feb-10 11:30 AM |
| End Time: 17-Feb-10 1:00 PM |
| Location: Brookhaven Country Club, Dallas, TX 75234 |
| Details: RadioShack is a 90 year old, iconic American brand that has grown from its humble roots in Boston, Massachusetts to a $4.3B retailer with more than 4,500 Company-operated stores in 50 states, and more than 200 Company-owned locations in Mexico. RadioShack historically held strong mindshare for innovative product development, including the first personal computer. In the past few decades, however, RadioShack struggled with its relevancy and its brand perception became one of obtuse parts and... [More Info] |
| Register Now! Registration deadline is Tuesday 16-Feb-10 9:00 PM
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| Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media |
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293 |
| Start Date: 23-Feb-10 5:30 PM |
| End Time: 23-Feb-10 7:30 PM |
| Location: Westin Park Central Hotel, Dallas, TX 75251 |
| Details: Panel Discussion Overview Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news. Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets You’ll learn what story lines... [More Info] |
| Register Now! Registration deadline is Monday 22-Feb-10 9:30 PM
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 Small/Medium Business SIG: Key Strategies for Effective Email Marketing |
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299 |
| Start Date: 23-Mar-10 11:30 AM |
| End Time: 23-Mar-10 1:00 PM |
| Location: Sherlocks Baker St Pub, Dallas, TX 75231 |
| Details: This session covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Topics include: Targeting techniques, How to avoid spam, tips for scheduling, content choices based on your business objectives, how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of successful... [More Info] |
| Register Now! Registration deadline is Monday 22-Mar-10 9:30 PM
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| Branding & Strategy SIG - "Marketing ROI – Theory and Application" |
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304 |
| Start Date: 4-May-10 6:00 PM |
| End Time: 4-May-10 8:30 PM |
| Location: AMS Pictures, Dallas, TX 75248 |
| Details: Does your company approach marketing as an expense or a revenue generator? If it isn’t the latter, you may be missing the boat. The difference in mindset can have a dramatic impact on your business. This presentation will offer a combination of theory and practical interactive discussions related to marketing ROI. Bob Kowynia began using marketing ROI metrics in 1999 while at Lennox Industries. He has planned and implemented complex B2C, B2B and Hybrid marketing programs for... [More Info] |
| Register Now! Registration deadline is Monday 3-May-10 9:00 PM
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