Dallas / Fort Worth AMA RSS Feed

Dallas Executive Luncheon - Can I have a Do-Over? Reflecting on Lessons Learned

Wed, 17 Mar 2010 16:15:00 GMT

Dallas Executive Luncheon - Can I have a "Do-Over"? Reflecting on Lessons Learned
Start Date: 17-Mar-10 11:15 AM
End Time: 17-Mar-10 1:00 PM
Location: Brookhaven Country Club, Dallas, TX 75234
Speaker: Rhonda Shasteen

Event Details:

About to retire from a 30+ year career in marketing and sales, Rhonda reflects on the key lessons learned along the journey. She’ll share her marketing insights, gleaned from both successes and failures, as well as provide practical tips you can use as you build your personal brand and your career.

11:15am - Networking Begins / Lunch

12:00pm - Presentation / Q & A

Brookhaven Country Club

3333 Golfing Green Drive

Dallas, TX USA 75234

Small/Medium Business SIG: Key Strategies for Effective Email Marketing

Tue, 23 Mar 2010 16:30:00 GMT

Small/Medium Business SIG: Key Strategies for Effective Email Marketing
Start Date: 23-Mar-10 11:30 AM
End Time: 23-Mar-10 1:00 PM
Location: Sherlocks Baker St Pub, Dallas, TX 75231
Speaker: Julie Niehoff

Event Details:

This session covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Topics include:

Targeting techniques, How to avoid spam, tips for scheduling, content choices based on your business objectives, how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of successful email campaigns and how they are set up to build business and drive sales. Note: Participants do not need to be Constant Contact customers to attend.

All information provided can be applied regardless of the system or service you are using for Email Marketing.

Event Takeaways:

• Learn how to get more people to open your promotional emails and newsletters

• Drive action (clicks, purchases, etc) in your emails

• Build a strategy for timing the messages and targeting your audience with specific info

Who should attend?

Small to medium business owners and/or marketing professionals

Sherlocks Baker St Pub

9100 N Central Expressway (@ Park Ln)

Dallas, TX 75231

Fort Worth Executive Luncheon - Smart Marketing Decisions in an Internet Age

Thu, 25 Mar 2010 16:30:00 GMT

Fort Worth Executive Luncheon - Smart Marketing Decisions in an Internet Age
Start Date: 25-Mar-10 11:30 AM
End Time: 25-Mar-10 1:30 PM
Location: Fort Worth Club, Fort Worth, Tx 76102
Speaker: Jim Bryson

Event Details:

How online research supports marketing decisions

More with less. Faster. Cheaper. Better. Marketing decision deadlines accelerate. The time to research markets shrinks. Budgets constrict; expectations don’t. How can marketers make informed decisions that outperform shooting from the hip?

Internet research is easily the fastest-growing marketing decision-support medium. Over 70% of the US accesses the Intenet with 300 million on Facebook alone. Research platforms are growing more responsive, powerful and reliable. Savvy marketers are turning to the Internet in waves. But how? Why?

This presentation will explore the Internet as a sophisticated but easy to use tool for primary research and how marketers can access the wealth of information available on the world wide web.

During the presentation, attendees will learn:

How to access people online using various new research tools
Research capabilities the Internet adds to our marketing toolbox
Specific strategies for applying online research methods to marketing problems.

Fort Worth Club

306 W. 7th Street

Fort Worth, Tx USA 76102

Market Research SIG - Smart Marketing Decisions in an Internet Age

Thu, 25 Mar 2010 23:00:00 GMT

Market Research SIG - Smart Marketing Decisions in an Internet Age
Start Date: 25-Mar-10 6:00 PM
End Time: 25-Mar-10 8:30 PM
Location: AMS Pictures, Dallas, TX
Speaker: Jim Bryson

Event Details:

How online research supports marketing decisions

6:00 pm - Networking

7:00 pm - Presentation / Q&A

Heavy appetizers will be served.

How to access people online using various new research tools
Research capabilities the Internet adds to our marketing toolbox
Specific strategies for applying online research methods to marketing problems.

AMS Pictures

16986 N. Dallas Parkway

Dallas, TX

Telecom SIG: Marketing for LTE and Next Generation Applications

Tue, 30 Mar 2010 16:30:00 GMT

Telecom SIG: Marketing for LTE and Next Generation Applications
Start Date: 30-Mar-10 11:30 AM
End Time: 30-Mar-10 1:00 PM
Location: Hackberry Creek Country Club, Irving, Tx 75063
Speaker: Panel Discussion: Allison Cerra, Frank Antonacci, John Schindler

Event Details:

Marketing Long Term Evolution (LTE) and Next Generation Apps - What is LTE? Next Generation Apps? How do they fit in your company's plan? What is Cloud Computing and how can your company benefit?

Discussion topics

LTE/4G will change how consumers communicate, as well as business models for corporations
Proliferation of applications and how it impacts Wireless Carriers, Device Manufacturers and Infrastructure providers
From Social Networking to Machine to Machine applications, Is LTE for Consumers or Enterprise first?
Impact of Smarter Devices on wireless networks
Performance, Reliability and Coverage - LTE Ecosystem
What tools are available to you or your business?
Reduce product development costs and increase business efficiency by harnessing LTE's network intelligence
Develop and implement more targeted marketing programs, including mobile marketing

Hackberry Creek Country Club

1901 West Royal Lane

Irving, Tx USA 75063

Multi-Cultural SIG - THE POWER OF SOCIAL MEDIA: TARGETING HISPANIC CONSUMERS

Tue, 06 Apr 2010 23:00:00 GMT

Multi-Cultural SIG - THE POWER OF SOCIAL MEDIA: TARGETING HISPANIC CONSUMERS
Start Date: 6-Apr-10 6:00 PM
End Time: 6-Apr-10 8:00 PM
Location: Studio Movie Grill - Royal, Dallas, TX 75243
Speaker: Panel Discussion

Event Details:

Millions of consumers in this multi-cultural market now look to social media websites as their primary source of social networking, news, and entertainment. Based on AOL Advertising's Hispanic CyberStudy, Hispanic consumers view the internet as a very important information source in the purchase decision-making process. They look to the internet to learn about products, brands, features, stores and pricing. But, how receptive is this influential audience to engaging or interacting with brands on social media?

Join this discussion with our panel of Hispanic/Latino marketing experts as well as an overview on social media campaigns they have launched for their brands. You will gain an understanding of how social media changed content for online consumption, the cultural factors behind communicating through social media, and various platforms the Hispanic/Latino audience is embracing.

Learn more about the power, strength and opportunities with these tech-savvy media trend setters.

Who Should Attend? Multi-cultural and Hispanic/Latino Marketing, PR and Social Media professionals, small to medium businesses, sales reps, Agencies, Affinity Groups, Chambers of Commerce

Studio Movie Grill - Royal

11170 N. Central Expressway

Dallas, TX US 75243

Small/Medium Business SIG - How to get Ink

Fri, 09 Apr 2010 16:30:00 GMT

Small/Medium Business SIG - How to get Ink
Start Date: 9-Apr-10 11:30 AM
End Time: 9-Apr-10 1:00 PM
Location: AMS Pictures, Dallas, TX 75248
Speaker: Roxanne Clary

Event Details:

Join us for an interactive seminar where you’ll learn:

- Techniques for promoting your company and clients using the Dallas Business Journal each week.
- Information to help you achieve your client’s business development objectives.
- How to create PR opportunities by submitting news stories and articles for feature sections.
- How to use the DBJ to make connections with reporters to optimize your PR efforts.
- How each section of the DBJ can be used to highlight your client's business, and launch it to the next level by telling their story to Dallas Business Journal readers.

AMS Pictures

16986 N. Dallas Parkway

Dallas, TX USA 75248

New Media SIG - Methods of Successful Engagement Marketing

Fri, 16 Apr 2010 16:30:00 GMT

New Media SIG - Methods of Successful Engagement Marketing
Start Date: 16-Apr-10 11:30 AM
End Time: 16-Apr-10 1:00 PM
Location: Studio Movie Grill - Royal, Dallas, TX
Speaker: Adam Reed & Colin Burns

Event Details:

In a day of instant gratification, constant communication and mobile dominance, it is no longer sufficient for established brands to only have a simple presence online or basic signage within their local sponsorships nation-wide. During ‘Methods of Successful Engagement Marketing’, Colin Burns and Adam Reed of Chipotle Mexican Grill, will discuss methods they are utilizing in order to capture and hold the attention of their target demographics while also sparking the curiosity of new customers.

Event Takeaways:

• Separating your brand from competition by getting more personal but not annoyingly personal.

• Successful tactics to pull the consumer to the brand as opposed to pushing it upon them.

• Keeping a loyal customer loyal.

Studio Movie Grill - Royal

11170 N. Central Expressway

Dallas, TX USA

Branding & Strategy SIG - Marketing ROI Theory and Application

Tue, 04 May 2010 23:00:00 GMT

Branding & Strategy SIG - "Marketing ROI – Theory and Application"
Start Date: 4-May-10 6:00 PM
End Time: 4-May-10 8:30 PM
Location: AMS Pictures, Dallas, TX 75248
Speaker: Bob Kowynia

Event Details:

Does your company approach marketing as an expense or a revenue generator? If it isn’t the latter, you may be missing the boat. The difference in mindset can have a dramatic impact on your business.

This presentation will offer a combination of theory and practical interactive discussions related to marketing ROI. Bob Kowynia began using marketing ROI metrics in 1999 while at Lennox Industries. He has planned and implemented complex B2C, B2B and Hybrid marketing programs for Lennox Industries, Ericsson Telecommunication, and Gillette Co. in addition to agency management experience in Chicago and Dallas. Bob will share his best practices when it comes to improving marketing efficiency, effectiveness and measuring ROI.

Event Takeaways:

• Define types of ROI

• Establish a framework and process to identify

• Tracking and reporting

AMS Pictures

16986 N. Dallas Parkway

Dallas, TX USA 75248

Dallas / Fort Worth AMA Newsletter 3-Mar-10

D' Forman — Wed, 03 Mar 2010 16:47:53 GMT

Welcome New Members
Ms Jennifer L Evans
Mr Jason M Piter
Ms Emi Ristani
Ms Manda D Bilby
Prof John E Jemison
Mr John R Gerrits
Ms Arathi Rao
Ms Joanna Rotter
Ms Liz Martens
Ms Wendi K Costlow
Mr Scott A Talbott
Mr David E Porter
Ms Lisa F Swanson
Ms Shirley Richardson
Ms Carolyn Covey Morris
Ms Emily M Talbott

Renewed Memberships
Thank you for your continued support of the DFW AMA

Ms Teyren M Brown

Ms Jennifer Cary
Ms Wendy L Ashley
Dr Dale D Fodness
Ms Arleigh Hays
Ms Becky Speer
Ms Denisha Stevens
Ms Paulette Hopkins
Mr Stephen A Emerick
Mr Tom Dennis
Ms Kay L Byfield
Dr Yu Wang
Mr Mike Reynolds
Ms Kelleen Richter
Dr Robert D Rogers
Mr Denny Pelham
Ms Lisalynne Quinn
Ms Susan E Gover Lee
Dr Sudha Mani
Ms Michaela Mora
Ms Michelle D Schneider
Dr Tevfik Dalgic

These Volunteers Need Volunteers
Cori Lawrence, VP Volunteers

Did you know the DFW / AMA is operated entirely by volunteers? Every event you attend; every email or newsletter you receive; every brochure or handout created; and even the analysis of the surveys you complete are all created and executed by marketing professionals who volunteer their time for the benefit of our Chapter.

To keep our Chapter growing, to strive to deliver value to our members and to continue to attract quality speakers and sponsors, the DFW / AMA needs your help. While there are opportunities in all areas, such as Membership, Programs, Communications and Collegiate Relations, there are immediate needs on the Volunteers, Public Relations and Non Profit SIG Committees.

Public Relations. If you want to write, learn more about social media, and the various online PR mediums, you would enjoy this committee.

Your position would consist of reviewing and possibly writing press releases, uploading on free wires, and uploading on local event calendars and social media vehicles.

Volunteers. If you like helping people feel valued and are good at building relationships, this committee might be of interest to you. Your position as a Volunteer Relationship Manager (VRM) would consist of contacting prospective volunteers, placing them in Chapter volunteer positions and serving as their contact throughout their volunteer tenure.

Non-Profit SIG. If you are employed or have working knowledge of a non- profit organization, your help is needed immediately to complete this dedicated team who works to deliver events that discuss marketing issues, resources and tools which are unique to non-profit organizations.

Please contact:

Cori Lawrence, VP Volunteers, at corilawrence@gmail.com to learn more about these or other volunteer opportunities.

Michelle Lemire, President

CONGRATS TO THE NEW CHAPTER OFFICERS VOTED IN!
We would like to thank our members for taking time in February to vote on Chapter officers for the upcoming term. By majority vote, the officers for July 1, 2010 through June 30, 2011 include:

President: Melissa Mihelich
- tweet with Melissa twitter.com/melissaZOOM

President-Elect: Tom Dennis
- tweet with Tom twitter.com/tdbe

Secretary: Kristy Hoover
- tweet with Kristy twitter.com/marketingjedi

Treasurer: Liz Martens

In addition, the revisions to our Constitution passed (83% voted for, 1% voted against, 16% abstained). As many of you know, much consideration and work went into the revisions so they may guide us for many years to come, as we work to educate, support, and enhance the image of marketing professionals in the DFW Metroplex. Please visit our website to review the revised Constitution.

As always, we welcome your comments, feedback and questions, and we hope to see you at one of our many upcoming events in March!

Membership Has Its Privileges

Kay Byfield, EVP Membership

GROUP MEMBERSHIPS AVAILABLE
The Group Membership Program that was initiated by the American Marketing Association in January provides great value for companies and their employees. Organizations with fewer resources available for in-house professional development are especially appreciative for the connections, training, and resources offered by the DFW AMA.

The national website has details at http://www.marketingpower.com/AboutAMA/MemberBenefits/Pages/GroupMembership.aspx . If you have questions, contact Membership for the DFW AMA, Kay Byfield, kaybyfield@iname.com.

WHY JOIN THE DFW AMA?

The American Marketing Association provides opportunities to connect with other marketers, learn best practices, and advance in your field. To maximize the return for your participation in the AMA, become a member. Members pay less for events and access important resources and opportunities. Members lead the chapter and demonstrate their commitment to marketing standards. Check us out and JOIN TODAY. For more information, go to http://www.marketingpower.com/AboutAMA/MemberBenefits/Pages/default.aspx

Volunteer of the Month, Kelly Welborn

Cori Lawrence, VP Volunteers

With over 14 years of marketing and advertising experience, Kelly has a proven track record of creating effective marketing solutions that guide companies into higher levels of exposure and increased profit. Kelly has spearheaded multi-million dollar marketing campaigns across corporate, film, television, sports and non-profit industries including Turner Broadcasting System(TNT/TBS/CNN/Cartoon Network), HBO, High Museum of Art and Spelman College Museum of Fine Art.

Selected as one of the 25 Most Influential Women in Atlanta by Rolling Out Magazine before relocating to Dallas, she is currently consulting with the Welborn McLean Group on social media, email marketing, events, partnerships and promotions.

Kelly has done a phenomenal job establishing the vision, setting the strategy, assembling and motivating a fantastic, talented team and developing an incredible line up of programs for the DFW AMA Multi-Cultural SIG. Her seemingly never ending supply of energy and enthusiasm is a joy to be around!

As the new Director of the DFW American Marketing Association Multi-Cultural SIG, Kelly Welborn has found relocating to the D/FW area from Atlanta this past summer to be a refreshing yet challenging experience. She has embraced living closer to her family and vested her professional expertise into the DFW AMA, all while pursuing consulting opportunities.

DFW AMA Social Networking - More Popular than a High School Cheerleader
Are you looking to meet other people, to gather and share first-hand information and experiences about any number of marketing topics? Become a fan of the DFW AMA Facebook site. Look for it located under D/FW AMA on Facebook. We encourage you to share articles, webinars, white papers, opinions and a bit of yourself!

Calendar Events for 1-Mar-10 to 31-Mar-10

Meet-N-Greet
Day: Thursday 4-Mar-10 6:00 PM
Location: The Palm Restaurant 701 Ross Avenue Dallas, TX 75202
Summary: Everyone will enjoy the genuine old world hospitality and unique atmosphere of The Palm. It is a great setting for mingling and making connections with other marketers. This classic American steakhouse is legendary for prime aged steaks, jumbo Novia Scotia lobsters, premium fish and heritage Italian entrees. They will be providing delicious appetizers and drink specials will be available for members of our group. Please join us on March 4th.
Register Mapquest | Add to Calendar

New Media SIG - The Age of Brandividual: How Leveraging Social Media can have a Profound impact on your Personal and Company Brand
Sponsor: Ivie A Marketing Company
Speaker's Name: Mike D. Merrill, Chief Bacon Maker & Marketing Strategist, Bacon Marketing
Day: Tuesday 9-Mar-10 6:00 PM
Location: Studio Movie Grill - Royal 11170 N. Central Expressway 2100 S. Mobberly Dallas, TX 76243
Summary: The focus of this presentation is on defining Personal Branding and how social media and relationship building can have a tremendous impact on your own brand but also your company’s brand. The reality is everyone in your company, impacts how your brand is perceived in the marketplace by their actions on social media.

Event Takeaways:
• Define personal branding and brandividual
• We'll share a list of actions that you can use to start impacting your personal brand
• You'll be inspired to take action!

Who should attend?
Marketing and PR professionals, small to medium businesses, sales reps, and anyone trying to differentiate themselves in a competitive market.
Register Mapquest | Add to Calendar

Non-Profit SIG: The "Anti-Event" - Moving from Black Tie to a Budget in the Black
Speaker's Name: Kristina E. Jones, M.A., CFRE, President, J.K. Griffin & Associates
Day: Friday 12-Mar-10 11:30 AM
Location: Center for Community Cooperation 2900 Live Oak Avenue Dallas, TX 75204
Summary: Want to maximize your fundraising options without filling your calendar full of events? The “Anti –Event” will address the propensity of groups to add another event to the annual schedule in order to raise important dollars for the organization. It is time to move from parties to true philanthropy, and narrow down your event calendar to no more than one of those time-consuming (aka “staff-eating”) activities and still raise the dollars you need.

Event Takeaways:
• An understanding of how events fit into an overall development plan
• Knowledge of other types of development activities
• Resources for development

Who should attend?
Anyone involved in non-profit fundraising.
Register Mapquest | Add to Calendar

Dallas Executive Luncheon - Can I have a "Do-Over"? Reflecting on Lessons Learned
Speaker's Name: Rhonda Shasteen, CMO, Mary Kay Inc
Day: Wednesday 17-Mar-10 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, TX 75234
Summary: About to retire from a 30+ year career in marketing and sales, Rhonda reflects on the key lessons learned along the journey. She’ll share her marketing insights, gleaned from both successes and failures, as well as provide practical tips you can use as you build your personal brand and your career.
Register Mapquest | Add to Calendar

Small/Medium Business SIG: Key Strategies for Effective Email Marketing
Sponsor: Constant Contact
Speaker's Name: Julie Niehoff, Regional Development Director, Constant Contact
Day: Tuesday 23-Mar-10 11:30 AM
Location: Sherlocks Baker St Pub 9100 N Central Expressway (@ Park Ln) Dallas, TX 75231
Summary: This session covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Topics include:

Targeting techniques, How to avoid spam, tips for scheduling, content choices based on your business objectives, how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of successful email campaigns and how they are set up to build business and drive sales. Note: Participants do not need to be Constant Contact customers to attend.

All information provided can be applied regardless of the system or service you are using for Email Marketing.

Event Takeaways:
• Learn how to get more people to open your promotional emails and newsletters
• Drive action (clicks, purchases, etc) in your emails
• Build a strategy for timing the messages and targeting your audience with specific info

Who should attend?
Small to medium business owners and/or marketing professionals
Register Mapquest | Add to Calendar

Telecom SIG: Marketing for LTE and Next Generation Applications
Speaker's Name: Panel Discussion: Allison Cerra, Frank Antonacci, John Schindler
Day: Tuesday 30-Mar-10 11:30 AM
Location: Hackberry Creek Country Club 1901 West Royal Lane Irving, Tx 75063
Summary: Marketing Long Term Evolution (LTE) and Next Generation Apps - What is LTE? Next Generation Apps? How do they fit in your company's plan? What is Cloud Computing and how can your company benefit?

Discussion topics
* LTE/4G will change how consumers communicate, as well as business models for corporations
* Proliferation of applications and how it impacts Wireless Carriers, Device Manufacturers and Infrastructure providers
* From Social Networking to Machine to Machine applications, Is LTE for Consumers or Enterprise first?
* Impact of Smarter Devices on wireless networks
* Performance, Reliability and Coverage - LTE Ecosystem
* What tools are available to you or your business?
* Reduce product development costs and increase business efficiency by harnessing LTE's network intelligence
* Develop and implement more targeted marketing programs, including mobile marketing

Register Mapquest | Add to Calendar

Thank you to our Sponsors:

Stay up to date with our RSS feeds.

3-Mar-10 10:47 AM

Dallas / Fort Worth AMA Newsletter 02-Feb-10

D' Forman — Tue, 02 Feb 2010 20:09:48 GMT

Welcome New Members

April Buschur

Steve Klingele

Donald J Hayes

Katherine Brown

Harry Bouton

Vasudha Singh

Jessica Grogean

Williams Lynch

Elliott Hoffman

Chelsea Kretz

Victoria Baria

Taylor Hulitt

Candace DiGiacomo

Veronica Portillo

Nancy Pham

Homero Gonzalez Jr.

Jami Pulley

Congratulations to long-time supporters who are celebrating milestone memberships anniversaries:

45 Years
James D Butterworth - 1965

20 Years

Vickie Reed - 1990

Tevfik Dalgic - 1990

15 Years

Susan E Nethery

10 Years

Melissa Rieman - 2000

Michelle Lemire, President

You’ve heard it time and again, “invest in yourself, invest in your future.” I challenge you to take time out this month to do just that. Learn something new…let your AMA membership work for you…include personal education in your marketing plan.

Our local events are fantastic for networking with marketing professionals in the area and keeping an eye on current trends in marketing. Other events you should consider include:

Search Engine Optimization

02/22/2010 | Houston, TX

Featured Speaker: Stephan Spencer

Expert practitioner Stephan Spencer will share the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies. More Info/Register

Social Media Boot Camp
02/25/2010 | San Antonio, TX

Featured Speaker: Toby Bloomberg

You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy. More Info/Register

Social Media: Cracking the Code for Business Marketers
02/25/2010 | Virtual Conference

This virtual event will allow attendees to gain the knowledge and tools needed to successfully leverage social media in their marketing and sales programs. More Info/Register

Rules for Writing Surveys and Improving Response Rates
03/09/2010 | Webinar

In this webinar Qualtrics CEO Ryan Smith will be discussing the Top 10 Rules for writing surveys along with techniques for improving response rates. Smith will also be Giving an overview of powerful technologies and methods that researchers are using to enhance their traditional survey research. More Info/Register

OTHER NATIONAL AMA EVENTS

Members: Your Votes are Important for Officers and Revised Constitution! Please Watch Your E-Mail for Voting Instructions
Paige Johnston, Immediate Past President

By February 8, 2010, all DFW AMA members should receive an email inviting you to vote for the revised DFW AMA Constitution and the officers for the 2010-2011 Board of Directors. It has taken over three years to update the 1989 Constitution and 1992 Bylaws to accurately reflect the ways we now manage the chapter, today’s technologies, and best practices, but at last it is ready for your review and vote!

We also offer what we believe is a very strong and capable slate of officers to lead the chapter in 2010-2011 (read bios at http://www.dfwama.com/Board/):

• President - Melissa Mihelich
• President-Elect - Tom Dennis
• Secretary - Kristy Hoover
• Treasurer - Liz Martens

Why take the time to vote, especially with an uncontested slate? Because it’s YOUR chapter, and your privilege and responsibility as a member to elect leaders and vote on the chapter’s governing documents. Additionally:

1) According to the AMA’s rules and our Constitution, the membership must vote to approve any changes to the Constitution, with a majority of those voting required for adoption. Only the Board is required to approve Bylaws changes, which it has already done.

2) Voting keeps you engaged with your chapter, which is only as strong as those willing to commit to lead and be involved. Thanks to your suggestions and submissions of potential candidates, volunteering, and write-in candidate ballot option the Nominating Committee is aware of possible future leaders.

3) Your vote demonstrates support for candidates and the Board’s actions.

The voting will take place online. If you do not receive your email with voting instructions by February 8, or have questions, please contact us at ama_dfw@yahoo.com.

Your vote IS important – thank you for taking the time to influence your chapter’s future!

DFW AMA 2010 Nominating Committee:

Paige Johnston, Chair (Immediate Past President)
Michelle Lemire, President 2009-2010
Elissa Berchelmann, VP Dallas Luncheons
Michaela Mora, Research Committee

GROUP MEMBERSHIPS AVAILABLE
Kay Byfield, EVP Membership

In January, the American Marketing Association International Headquarters announced a new membership program that will be available to groups of four or more. This new initiative is designed to boost membership and enhance value for the marketing community by offering a new membership category, Group Membership.

Studies showed that providing organizations with financial incentives and low-cost, easy access to professional development resources is likely to have a positive impact on the AMA’s membership acquisition and retention. Now that organizations have fewer resources available for in-house professional development, they are especially appreciative of the offerings of the American Marketing Association. With reduced costs, Group Membership rates encourage companies to join.

The chapter and national websites will soon have details. If you have questions, contact Membership for the DFW AMA, Kay Byfield, kaybyfield@iname.com.

WHY JOIN THE DFW AMA?

The American Marketing Association provides opportunities to connect with other marketers, learn best practices, and advance your field. To maximize the return for your participation in the AMA, become a member. Members pay less for events and access important resources and opportunities. Members lead the chapter and demonstrate their commitment to marketing standards. Check us out and JOIN TODAY.

Volunteer of the Month
Cori Lawrence, VP Volunteers

Erica Biery is an Account Manager for The BOSS Group, a specialized recruiting firm dedicated exclusively to the creative industry (MARCOM, Design, Interactive and PR). In her experience, partnering with a wide range of DFW organizations, she is able to keep up with marketing trends and industry standards. Erica has enjoyed getting involved in the DFW AMA and developing relationships with other MARCOM professionals. She is always interested in meeting new people and in learning more about innovative marketing tools. Throughout her career, Erica has had the opportunity to work with many companies from Fortune 100 to the non-profit sector covering almost every industry segment.

Erica hails from Chicago, Illinois. Although not a native Texan, she has lived in Dallas since graduating from Texas A&M University. There she earned her bachelors degree in Healthcare Administration and Marketing. In her free time she enjoys skiing, watching MadMen, playing golf, and is almost fearless when it comes to Mediterranean food! Erica is an active member of the Junior League of Dallas and devotes time to volunteering and supporting Parkland Hospital. She knows first-hand how the DFW AMA can help you develop your skills and meet some really amazing people.

Volunteer with the DFW AMA
Cori Lawrence, VP Volunteers

Volunteering is a great way to meet new people, gain new skills, improve your resume, and mentor others. The DFW AMA is accepting volunteers in all areas, but new openings are now available on the following committees:

Telecom SIG

The Telecom SIG has an immediate opening for a director to develop strategy, lead the committee, and oversee event coordination for the SIG.

Small / Medium Business SIG

A variety of types of positions are available within each SIG to assist in coordinating quarterly events including: communications, securing venues, finding and coordinating speakers, catering management, event check-in, and identifying potential sponsors.

Public Relations / Community Outreach

Reach out to other community organizations and the media to both enhance the benefits to our members and the larger community, and to promote our events. Volunteers on this committee are actively involved in the organization’s social media efforts.

Membership

New Member Services and Retention Specialists welcome new members, recruit prospective members and encourage member retention by reinforcing member value. Membership volunteers must be active members to participate on this committee.

Volunteers

Volunteer Representatives visit with prospective volunteers to ensure successful volunteer placement, follow up with inactive volunteers and serve to provide a positive volunteer experience.

The best way to forge connections and benefit from the DFW AMA is through volunteering. Working with other marketing professionals will help you enhance your skills and establish strong, supportive relationships, along with giving you tremendous personal satisfaction. Roles are tailored to your goals, interests, and available time. To explore opportunities to volunteer, contact Cori Lawrence at corilawrence@gmail.com or any DFW AMA leader.

Calendar Events for February

LAST MINUTE ADDITION - DON'T MISS THE FEBRUARY 12th MARKET RESEARCH SIG

Insights Made Easy: Connecting with Your Customer

Powerful brands don’t just happen. Brands are valuable assets that are strategically planned and managed. And the true power of brands comes from the relationship that they establish with their customers and consumers. But first, companies must know which factors drive the value of their brand and how to translate those into products, services and communication in a relevant and compelling manner.

Branding SIG - SEO and Digital Branding Integration - The Art of Driving and Engaging Qualified Traffic - SOLD OUT!
Sponsor: match.com
Speaker's Name: Jose Guerra & Dwamian Mcleish, Founders, Corner6labs
Day: Tuesday 2-Feb-10 6:00 PM
Location: AMS Pictures 16986 N. Dallas Parkway Dallas, TX 75248
Summary: Search Engine Optimization (SEO), is a key component to successfully driving traffic to your website. While it is a growing part of today’s marketing mix, how and what to do with SEO remains a great mystery to many.

Corner6labs will address four of the major aspects related to SEO and digital branding: why SEO is important, a brief intro to the basics, developing an integrated content strategy and keyword research tips. This will be a strategic discussion with tactical solutions that the audience will be able to put to use immediately.

Join us for an informative presentation about one of the hottest topics in marketing. Following the presentation there will be plenty of time for questions and discussion.
Event Takeaways:
• Understand the role and importance of SEO and DIgital Branding in the marketing mix
• Learn how to integrate online content with offline for SEO and branding purposes
• Understand the basic elements of an SEO initiative in order to effectively manage it
Register Mapquest | Add to Calendar

Meet 'N' Greet
Day: Thursday 4-Feb-10 5:30 PM
Location: Ernie's 5100 Belt Line Road, Suite 502 Dallas, TX
Summary: Join us at Ernie's in Addison for relaxing fun and networking at our monthly Meet-n-Greet networking event. Located on the south side of the Village on the Parkway (southeast corner of Belt Line and the Tollway), Ernie's is Dallas' best kept secret!
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Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences
Sponsor: SMU Cox School of Business and The Mastermind Group
Speaker's Name: Jimmy Smith, TBWA/Chiat/Day, Group Creative Director on Gatorade
Day: Tuesday 9-Feb-10 6:00 PM
Location: SMU, Collins Executive Education Center 3150 Binkley Ave. Dallas, TX 75275
Summary: To celebrate the long awaited NBA All-Star weekend coming to town, the DFW AMA is hosting a Texas-sized event. We invite YOU to JOIN us for a phenomenal presentation by Jimmy Smith, GATORADE Group Creative Director at TBWA\Chiat\Day. Jimmy is a creative extraordinaire and will share his keen understanding of how a culture-based approach has enabled his brands to connect with various audiences through Pop Culture - resulting in groundbreaking campaigns for companies such as Nike, EA Sports, Motorola, Snickers and Gatorade.

Immediately following the presentation, stay for the “ALL-STAR FIRESIDE CHAT” with senior marketing professionals from television, film, sports, advertising and consumer products.
Hosted by Erin Patton, Original JORDAN Brand architect, Author of "Under the Influence," and SMU Adjunct Professor, with Jimmy Smith.
Rodney Woods of Diversity in Promotions, Inc.
Rod Chappell of Grassroots Promotions, Inc.
Monica Neal, Producer of The Michael Irvin Show, ESPN Radio/103.3
Clarence Carter, VP, Emerging Markets and Partnerships, TNT, TBS, TCM
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Dallas Executive Luncheon: Reinventing an Iconic American brand
Speaker's Name: Lee Applbaum, VP & Chief Marketing Officer, Radio Shack
Day: Wednesday 17-Feb-10 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Lane Dallas, TX 75234
Summary: RadioShack is a 90 year old, iconic American brand that has grown from its humble roots in Boston, Massachusetts to a $4.3B retailer with more than 4,500 Company-operated stores in 50 states, and more than 200 Company-owned locations in Mexico. RadioShack historically held strong mindshare for innovative product development, including the first personal computer. In the past few decades, however, RadioShack struggled with its relevancy and its brand perception became one of obtuse parts and pieces, wires, and batteries. The truth, however, is that RadioShack is a robust business with an enviable balance sheet (more than $900M in cash) and a leadership position in innovative technologies, including mobility. More specifically, RadioShack is the nation's largest wireless retailer after the Carrier stores. The challenge facing the marketing organization was how to burnish the RadioShack brand-- to contemporize it and regain relevancy. Said another way, we needed to reconcile the delta between the brand perception (legacy products) and the business reality (innovative products and brands).
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Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media
Sponsor: AMS Pictures and Westin Park Central Hotel
Speaker's Name: Panel Discussion
Day: Tuesday 23-Feb-10 5:30 PM
Location: Westin Park Central Hotel 12720 Merit Drive Dallas, TX 75251
Summary: Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news.

Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets

You’ll learn what story lines catch the media’s attention, the do’s and don’t’s when it comes to approaching the media, how to leverage social media to get press coverage and what’s hot when it comes to healthcare media and reporting.

James O’Gara, president of OnMessage, will be the moderator and our panel of media professionals will include:

Jason Roberson, Healthcare Business Reporter, Dallas Morning News
Dianna Hunt, Reporter/Editor, Fort Worth Star-Telegram
Kevin Bumgarner, Editor, Dallas Business Journal
Elizabeth Bassett, Healthcare, Science and Technology Reporter, Fort Worth Business Press

The DFW AMA Board of Directors wishes to thank our sponsors:

Favors Special Events

Pocketstop

Studio Movie Grill

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2-Feb-10 2:09 PM

Dallas / Fort Worth AMA Newsletter 4-Jan-10

D' Forman — Tue, 05 Jan 2010 16:00:00 GMT

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Michelle Lemire, President

What’s Keeps Marketing Thought Leaders Up at Night?

The American Marketing Association’s Meeting of the Minds is a new webcast series featuring professors from leading business schools, sharing thoughts and observations about how marketers can better demonstrate their value to the bottom line. Many are renowned authors, recognized for linking marketing to the creation of shareholder value. Some have headed the Marketing Science Institute, while others have been editors for leading marketing publications such as Journal of Marketing and Journal of Marketing Research. As a group, they have held Directorships with more than 100 multinational companies across all industries, advising and consulting with thousands of CEOs, CFOs, and CMOs.

The Meeting of the Minds Line-up includes:

Tim Ambler – London Business School, Author: Marketing and the Bottom Line

Paul Farris – University of Virginia Darden School of Business, Author: 50+ Metrics Every Marketer Should Master

Kevin Lane Keller – Dartmouth Tuck School of Business, Author: Strategic Brand Management

Don Lehmann – Columbia University Graduate School of Business, Author: Managing Customers As Investments

Gary Lilien – Penn State Smeal College of Business; Author: Marketing Engineering

Koen Pauwels – Ozeygin University, Istanbul, Turkey and Tuck School of Business, Dartmouth

Dave Reibstein – Wharton School, University of Pennsylvania, Author: Dynamic Competitive Strategy

John Roberts – Australian National University, London Business School

Don Schultz – Northwestern University, Author: Brand Babble

Raj Srivastava – Emory University, Singapore Management University

So put your membership to work for you this year and join in the monthly discussions with today’s marketing thought leaders - Meeting Of The Minds Schedule. And be sure to check out our local event calendar at www.dfwama.com to find local discussions with your peers. We look forward to your participation!

Don’t Hide Your Light! Nominations for 2010-11 Board of Directors Due by February 1.

Paige Johnston, Chairperson, Nominating Committee 2010-2011

The Dallas/Fort Worth Chapter of the American Marketing Association is always seeking members with new ideas, energy, and enthusiasm to lead the organization. As a Past President and the current Nominating Committee Chair for the chapter, I am encouraging you, as a chapter member, to deepen your connection with the DFW AMA by getting involved at the leadership level.

The DFW AMA is a completely volunteer-led organization, and only as strong as those willing to commit to lead. Past Board members will tell you that being a chapter leader has been one of the most fulfilling volunteer commitments they have made, both professionally and personally. In addition to enlarging your professional network within the Metroplex and nationally, DFW AMA Board participation will also offer you the chance to hone your leadership skills. Now is not the time to be shy, so let us know if you’re interested!

Any member may self-submit or recommend other candidates to the Nominating Committee. “The name of any eligible member may be proposed by a petition signed by two percent or ten members (whichever is greater) who are eligible to vote for that opening, properly submitted for a specific position.” (Collegiate members are ineligible to vote.) If you are interested in becoming a Board leader, please return the Nominations Form at www.dfwama.com by February 2, 2010.

Once the form is received, someone from the Nominating Committee will be in touch to discuss your submission. Until then, thank you for your interest in and commitment to the Dallas/Fort Worth Chapter of the AMA!

Sincerely,
Paige Johnston
Chairperson, Nominating Committee 2010-2011
pvjohnston@gmail.com
972-308-9612

Call for Volunteers

Kay Byfield, EVP Membership

If you are interested in building contacts and helping to advance marketing knowledge, you should become a volunteer for the DFW Chapter of the AMA. Donate as little or as much time as you would like. We have opportunities for people who want to help with event registration and set-up as well as planning, record keeping or managing. Volunteering enhances what you gain from the DFW AMA. To become a volunteer, sign up on the website at http://dfwama.com/Volunteer/ or contact Cori Lawrence at corilawrence@gmail.com.

Membership

Both members and non-members participate in the many activities of the DFW AMA. Members do earn some unique advantages, however. Becoming a member is the perfect way to start the New Year.

Through your membership in the American Marketing Association, you take advantage of many additional resources to help you grow both personally and professionally:

Members have access to hundreds of relevant marketing events, workshops, seminars and members-only activities which are held locally, regionally and nationally to provide relevant information related to your profession.

Members enjoy enhanced access to the DFWAMA website and MarketingPower.com which are the premier resources for news about events and information on the marketing profession, including publication archives, topical reviews and white papers, and directories of top companies in the marketing profession.

Members benefit from important connections and networking opportunities which are available through local chapter events, shared interest groups (SIGs), and national meetings.

Members benefit from reduced fees for attendance at most events as well as being invited to members-only activities.

Members have the opportunity to develop leadership skills by participating in the guidance of the number-one organization for marketers.

To see what the AMA is all about, please consider attending our January activities. The listing of scheduled upcoming events is on the calendar on the website homepage, www.dfwama.com.

For more membership information, contact Kay Byfield, EVP of Membership, kaybyfield@iname.com. Your tax-deductible membership will yield significant professional and personal benefits for you.

Calendar Events for 4-Jan-10 to 31-Jan-10

Professional Development Workshop Part II - Living Your Brand & Aligning Personal Brands and Corporate Brands to Achieve Positive ROI
Sponsor: Chipotle
Speaker's Name: Paula Asinof, Founder, Yellowbrick Path
Day: Tuesday 5-Jan-10 11:30 AM
Location: University of Texas – Dallas, School of Management (Room SOM 1.118) 800 W. Campbell Road Richardson, TX 75080
Summary: Paula Asinof will take what you've identified in the Professional Development SIG Part I on December 8th and work with the group to help you more effectively articulate your personal brand (Your Essence, Star Quality and Guru Factor!). But don't worry if you missed Part I, you'll still benefit from the information you'll learn in Part II.
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Members Only - Forward Thinking, Marketing Trends for 2010
Speaker's Name: CMO Panel Discussion, Flour Corporation, Flowserve Corporation & La Quinta
Day: Tuesday 12-Jan-10 6:00 PM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, Tx 75234
Summary: With societal, cultural and technological changes occurring at increasingly accelerated rates, wrapping your brain around marketing trends can be a bit like corraling cats. Join us to hear what our panel believes is on the marketing horizon.

This special DFW AMA Members Only event will include panel members from the DFW AMA's CMO Roundtable, including; Kyle B. Ahlfinger, VP and Chief Marketing Officer of Flowserve.com; Julie Cary of LaQuinta; and Shauna Heran of FLUOR. DFW AMA Past President Reagan Cook of Broadlane will serve as moderator.

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Non-Profit SIG: Branding and Website Best Practices for Non-Profits
Speaker's Name: Bo Bothe, Founder and COO, BrandExtract
Day: Friday 15-Jan-10 11:30 AM
Location: Center for Community Cooperation 2900 Live Oak Avenue Dallas, TX 75204
Summary: Every dollar counts. As the economy is stretching resources for companies and individuals alike, each contact with a potential donor has never been more important.

Non-Profits face the same challenge as every company - establishing a clear brand promise and making sure the message resonates with the audience. However, getting your brand in order is only half the battle. Your organization’s website is still the first, and possibly last, place people will go to check you out. Your presence on the web must be on target; clear, concise and easy to navigate.

Join us for a presentation and lively discussion on branding your non-profit organization and helping it grow with a powerful website.

You will learn:

• The keys to establishing your Brand Position

• How to make sure your Brand Messaging is heard

• The top 10 usability mistakes in designing websites

Who should attend?

Marketing professionals in non-profit organizations
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Multi-cultural SIG - Engaging your brand with the fastest-growing consumer market
Speaker's Name: Jimmy Smith, TBWA/Chiat/Day, Group Creative Director on Gatorade
Day: Tuesday 9-Feb-10 6:30 PM
Location: TBD
Summary: Jimmy’s target audience is 13-17 year olds. His philosophy is that this culture has a common denominator –Pop-Culture, which translates to Hip-Hop culture, which attracts all ethnicities. He has successfully launched groundbreaking campaigns for brands such as Nike, EA Sports, Snickers, Motorola and Gatorade by approaching his target audience from a psychographic versus demographic standpoint. His creative experience encompasses integrated platforms including digital, video, documentaries, music, comic books and more.
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Dallas Executive Luncheon - Innovation: Myths and Mythstakes
Speaker's Name: Timothy Coffey, Chairman & CEO, Launchforce
Day: Wednesday 20-Jan-10 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, Tx 75234

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Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media
Sponsor: AMS Pictures and Westin Park Central Hotel
Speaker's Name: Panel Discussion
Day: Tuesday 23-Feb-10 5:30 PM
Location: Westin Park Central Hotel 12720 Merit Drive Dallas, TX 75251
Summary: Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news.

Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets

You’ll learn what story lines catch the media’s attention, the do’s and don’t’s when it comes to approaching the media, how to leverage social media to get press coverage and what’s hot when it comes to healthcare media and reporting.

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5-Jan-10 10:00 AM