Dallas / Fort Worth AMA RSS Feed

Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences

Wed, 10 Feb 2010 00:00:00 GMT

Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences
Start Date: 9-Feb-10 6:00 PM
End Time: 9-Feb-10 9:00 PM
Location: SMU, Collins Executive Education Center, Dallas, TX 75275
Speaker: Jimmy Smith

Event Details:

To celebrate the long awaited NBA All-Star weekend coming to town, the DFW AMA is hosting a Texas-sized event. We invite YOU to JOIN us for a phenomenal presentation by Jimmy Smith, GATORADE Group Creative Director at TBWA\Chiat\Day. Jimmy is a creative extraordinaire and will share his keen understanding of how a culture-based approach has enabled his brands to connect with various audiences through Pop Culture - resulting in groundbreaking campaigns for companies such as Nike, EA Sports, Motorola, Snickers and Gatorade.

Immediately following the presentation, stay for the “ALL-STAR FIRESIDE CHAT” with senior marketing professionals from television, film, sports, advertising and consumer products.

Hosted by Erin Patton, Original JORDAN Brand architect, Author of "Under the Influence," and SMU Adjunct Professor, with Jimmy Smith.

Rodney Woods of Diversity in Promotions, Inc.

Rod Chappell of Grassroots Promotions, Inc.

Monica Neal, VP, Emerging Markets and Partnerships of TNT, TBS, TCM
Clarence Carter, Producer of The Michael Irvin Show, ESPN Radio/103.3

6:00pm: Networking

6:45pm: Presentation/Q&A, Jimmy Smith

7:45pm: “All-Star Fireside Chat” hosted by Erin Patton

Takeaways include:

• Best practices and strategies engaging multi-cultural audiences

• Leveraging social media to connect with the growing “non-general market”

•The importance of cultural relevancy and strategy prior to developing “the plan”

•How research is a necessity to learning and understanding what is valued by segmented audiences?

Who Should Attend: Marketing, creative, sports and business professionals.

See link to map under the comments section.

Parking in the deck across the street from the James M. Collins Executive Education Center

SMU, Collins Executive Education Center

3150 Binkley Ave.

Dallas, TX USA 75275

Market Research SIG - Insights Made Easy: Connecting with Your Customer

Fri, 12 Feb 2010 13:30:00 GMT

Market Research SIG - Insights Made Easy: Connecting with Your Customer
Start Date: 12-Feb-10 7:30 AM
End Time: 12-Feb-10 9:00 AM
Location: AMS Pictures, Dallas, TX 75248
Speaker: Mitch McCasland

Event Details:

Powerful brands don’t just happen. Brands are valuable assets that are strategically planned and managed. And the true power of brands comes from the relationship that they establish with their customers and consumers. But first, companies must know which factors drive the value of their brand and how to translate those into products, services and communication in a relevant and compelling manner. This presentation will feature the principles, techniques and real world examples of how this approach benefits industry leaders and upstart companies alike.

Event Takeaways:

• Recognize the vital role of customer and consumer insights in making brands, products and services relevant

• Understand the power of brands and the importance of making your brand stand out using research

• Learn techniques that can be successfully used to gain insights about customers/consumers

Who should attend?

Marketers who need to know more about how to make their products or services stand out among others.

AMS Pictures

16986 N. Dallas Parkway

Dallas, TX USA 75248

Dallas Executive Luncheon: Reinventing an Iconic American brand

Wed, 17 Feb 2010 17:30:00 GMT

Dallas Executive Luncheon: Reinventing an Iconic American brand
Start Date: 17-Feb-10 11:30 AM
End Time: 17-Feb-10 1:00 PM
Location: Brookhaven Country Club, Dallas, TX 75234
Speaker: Lee Applbaum

Event Details:

RadioShack is a 90 year old, iconic American brand that has grown from its humble roots in Boston, Massachusetts to a $4.3B retailer with more than 4,500 Company-operated stores in 50 states, and more than 200 Company-owned locations in Mexico. RadioShack historically held strong mindshare for innovative product development, including the first personal computer. In the past few decades, however, RadioShack struggled with its relevancy and its brand perception became one of obtuse parts and pieces, wires, and batteries. The truth, however, is that RadioShack is a robust business with an enviable balance sheet (more than $900M in cash) and a leadership position in innovative technologies, including mobility. More specifically, RadioShack is the nation's largest wireless retailer after the Carrier stores. The challenge facing the marketing organization was how to burnish the RadioShack brand-- to contemporize it and regain relevancy. Said another way, we needed to reconcile the delta between the brand perception (legacy products) and the business reality (innovative products and brands).

RadioShack Corporation (NYSE: RSH) is one of the nation's most experienced and trusted consumer electronics specialty retailers. Operating from convenient and comfortable neighborhood and mall locations, RadioShack stores deliver personalized product and service solutions within a few short minutes of where most Americans either live or work. The company has a presence through approximately 4,500 company-operated stores, 1,500 dealer stores and 700 wireless phone kiosks. RadioShack's dedicated force of knowledgeable and helpful sales associates has been consistently recognized by several independent groups as providing the best customer service in the consumer electronics and wireless industries. For more information on RadioShack Corporation, or to purchase items online, visit www.RadioShack.com.

Event Takeaways:

• A better understanding of the challenges inherent in trying to reposition a legacy brand, balancing the positive equities, while driving toward the brand vision.

• Insights into the key drivers of this brand transformation - from creative to media and even brand activation.

• A better perspective on the challenges of accomplishing a major rebrand in a publicly traded company where quarterly earnings and stock price volatility are important considerations.

Thank you to our sponsor:

Brookhaven Country Club

3333 Golfing Green Lane

Dallas, TX United States 75234

Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media

Tue, 23 Feb 2010 23:30:00 GMT

Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media
Start Date: 23-Feb-10 5:30 PM
End Time: 23-Feb-10 7:30 PM
Location: Westin Park Central Hotel, Dallas, TX 75251
Speaker: Panel Discussion

Event Details:

Panel Discussion Overview

Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news.

Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets

You’ll learn what story lines catch the media’s attention, the do’s and don’t’s when it comes to approaching the media, how to leverage social media to get press coverage and what’s hot when it comes to healthcare media and reporting.

James O’Gara, president of OnMessage, will be the moderator and our panel of media professionals will include:

- Jason Roberson, Healthcare Business Reporter, Dallas Morning News

- Dianna Hunt, Reporter/Editor, Fort Worth Star-Telegram

- Kevin Bumgarner, Editor, Dallas Business Journal

- Elizabeth Bassett, Healthcare, Science and Technology Reporter, Fort Worth Business Press

This is a must attend event for anyone in healthcare marketing or public relations.

Thanks to our Audio/Visual Sponsor:

Thanks to our Event Venue Sponsor:

Westin Park Central Hotel

12720 Merit Drive

Dallas, TX US 75251

New Media SIG - The Age of Brandividual: How Leveraging Social Media can have a Profound impact on your Personal and Company Brand

Wed, 10 Mar 2010 00:00:00 GMT

New Media SIG - The Age of Brandividual: How Leveraging Social Media can have a Profound impact on your Personal and Company Brand
Start Date: 9-Mar-10 6:00 PM
End Time: 9-Mar-10 8:30 PM
Location: TBD
Speaker: Mike D. Merrill

Event Details:

The focus of this presentation is on defining Personal Branding and how social media and relationship building can have a tremendous impact on your own brand but also your company’s brand. The reality is everyone in your company, impacts how your brand is perceived in the marketplace by their actions on social media.

Event Takeaways:

• Define personal branding and brandividual

• We'll share a list of actions that you can use to starting impacting your personal brand

• You'll be inspired to take action!

Who should attend?

Marketing and PR professionals, small to medium businesses, sales reps, and anyone trying to differentiate themselves in a competitive market.

TBD

Non-Profit SIG: The Anti-Event - Moving from Black Tie to a Budget in the Black

Fri, 12 Mar 2010 17:30:00 GMT

Non-Profit SIG: The "Anti-Event" - Moving from Black Tie to a Budget in the Black
Start Date: 12-Mar-10 11:30 AM
End Time: 12-Mar-10 1:00 PM
Location: Center for Community Cooperation, Dallas, TX 75204
Speaker: Kristina E. Jones, M.A., CFRE

Event Details:

Want to maximize your fundraising options without filling your calendar full of events? The “Anti –Event” will address the propensity of groups to add another event to the annual schedule in order to raise important dollars for the organization. It is time to move from parties to true philanthropy, and narrow down your event calendar to no more than one of those time-consuming (aka “staff-eating”) activities and still raise the dollars you need.

Event Takeaways:

• An understanding of how events fit into an overall development plan

• Knowledge of other types of development activities

• Resources for development

Who should attend?

Anyone involved in non-profit fundraising.

Center for Community Cooperation

2900 Live Oak Avenue

Dallas, TX USA 75204

Small/Medium Business SIG: Key Strategies for Effective Email Marketing

Tue, 23 Mar 2010 16:30:00 GMT

Small/Medium Business SIG: Key Strategies for Effective Email Marketing
Start Date: 23-Mar-10 11:30 AM
End Time: 23-Mar-10 1:00 PM
Location: Sherlocks Baker St Pub, Dallas, TX 75231
Speaker: Julie Niehoff

Event Details:

This session covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Topics include:

Targeting techniques, How to avoid spam, tips for scheduling, content choices based on your business objectives, how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of successful email campaigns and how they are set up to build business and drive sales. Note: Participants do not need to be Constant Contact customers to attend.

All information provided can be applied regardless of the system or service you are using for Email Marketing.

Event Takeaways:

• Learn how to get more people to open your promotional emails and newsletters

• Drive action (clicks, purchases, etc) in your emails

• Build a strategy for timing the messages and targeting your audience with specific info

Who should attend?

Small to medium business owners and/or marketing professionals

Sherlocks Baker St Pub

9100 N Central Expressway (@ Park Ln)

Dallas, TX 75231

Branding & Strategy SIG - Marketing ROI Theory and Application

Tue, 04 May 2010 23:00:00 GMT

Branding & Strategy SIG - "Marketing ROI – Theory and Application"
Start Date: 4-May-10 6:00 PM
End Time: 4-May-10 8:30 PM
Location: AMS Pictures, Dallas, TX 75248
Speaker: Bob Kowynia

Event Details:

Does your company approach marketing as an expense or a revenue generator? If it isn’t the latter, you may be missing the boat. The difference in mindset can have a dramatic impact on your business.

This presentation will offer a combination of theory and practical interactive discussions related to marketing ROI. Bob Kowynia began using marketing ROI metrics in 1999 while at Lennox Industries. He has planned and implemented complex B2C, B2B and Hybrid marketing programs for Lennox Industries, Ericsson Telecommunication, and Gillette Co. in addition to agency management experience in Chicago and Dallas. Bob will share his best practices when it comes to improving marketing efficiency, effectiveness and measuring ROI.

Event Takeaways:

• Define types of ROI

• Establish a framework and process to identify

• Tracking and reporting

AMS Pictures

16986 N. Dallas Parkway

Dallas, TX USA 75248

Dallas / Fort Worth AMA Newsletter 02-Feb-10

noemail@dfwama.com — Tue, 02 Feb 2010 20:09:48 GMT

Welcome New Members

April Buschur

Steve Klingele

Donald J Hayes

Katherine Brown

Harry Bouton

Vasudha Singh

Jessica Grogean

Williams Lynch

Elliott Hoffman

Chelsea Kretz

Victoria Baria

Taylor Hulitt

Candace DiGiacomo

Veronica Portillo

Nancy Pham

Homero Gonzalez Jr.

Jami Pulley

Congratulations to long-time supporters who are celebrating milestone memberships anniversaries:

45 Years
James D Butterworth - 1965

20 Years

Vickie Reed - 1990

Tevfik Dalgic - 1990

15 Years

Susan E Nethery

10 Years

Melissa Rieman - 2000

Michelle Lemire, President

You’ve heard it time and again, “invest in yourself, invest in your future.” I challenge you to take time out this month to do just that. Learn something new…let your AMA membership work for you…include personal education in your marketing plan.

Our local events are fantastic for networking with marketing professionals in the area and keeping an eye on current trends in marketing. Other events you should consider include:

Search Engine Optimization

02/22/2010 | Houston, TX

Featured Speaker: Stephan Spencer

Expert practitioner Stephan Spencer will share the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies. More Info/Register

Social Media Boot Camp
02/25/2010 | San Antonio, TX

Featured Speaker: Toby Bloomberg

You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy. More Info/Register

Social Media: Cracking the Code for Business Marketers
02/25/2010 | Virtual Conference

This virtual event will allow attendees to gain the knowledge and tools needed to successfully leverage social media in their marketing and sales programs. More Info/Register

Rules for Writing Surveys and Improving Response Rates
03/09/2010 | Webinar

In this webinar Qualtrics CEO Ryan Smith will be discussing the Top 10 Rules for writing surveys along with techniques for improving response rates. Smith will also be Giving an overview of powerful technologies and methods that researchers are using to enhance their traditional survey research. More Info/Register

OTHER NATIONAL AMA EVENTS

Members: Your Votes are Important for Officers and Revised Constitution! Please Watch Your E-Mail for Voting Instructions
Paige Johnston, Immediate Past President

By February 8, 2010, all DFW AMA members should receive an email inviting you to vote for the revised DFW AMA Constitution and the officers for the 2010-2011 Board of Directors. It has taken over three years to update the 1989 Constitution and 1992 Bylaws to accurately reflect the ways we now manage the chapter, today’s technologies, and best practices, but at last it is ready for your review and vote!

We also offer what we believe is a very strong and capable slate of officers to lead the chapter in 2010-2011 (read bios at http://www.dfwama.com/Board/):

• President - Melissa Mihelich
• President-Elect - Tom Dennis
• Secretary - Kristy Hoover
• Treasurer - Liz Martens

Why take the time to vote, especially with an uncontested slate? Because it’s YOUR chapter, and your privilege and responsibility as a member to elect leaders and vote on the chapter’s governing documents. Additionally:

1) According to the AMA’s rules and our Constitution, the membership must vote to approve any changes to the Constitution, with a majority of those voting required for adoption. Only the Board is required to approve Bylaws changes, which it has already done.

2) Voting keeps you engaged with your chapter, which is only as strong as those willing to commit to lead and be involved. Thanks to your suggestions and submissions of potential candidates, volunteering, and write-in candidate ballot option the Nominating Committee is aware of possible future leaders.

3) Your vote demonstrates support for candidates and the Board’s actions.

The voting will take place online. If you do not receive your email with voting instructions by February 8, or have questions, please contact us at ama_dfw@yahoo.com.

Your vote IS important – thank you for taking the time to influence your chapter’s future!

DFW AMA 2010 Nominating Committee:

Paige Johnston, Chair (Immediate Past President)
Michelle Lemire, President 2009-2010
Elissa Berchelmann, VP Dallas Luncheons
Michaela Mora, Research Committee

GROUP MEMBERSHIPS AVAILABLE
Kay Byfield, EVP Membership

In January, the American Marketing Association International Headquarters announced a new membership program that will be available to groups of four or more. This new initiative is designed to boost membership and enhance value for the marketing community by offering a new membership category, Group Membership.

Studies showed that providing organizations with financial incentives and low-cost, easy access to professional development resources is likely to have a positive impact on the AMA’s membership acquisition and retention. Now that organizations have fewer resources available for in-house professional development, they are especially appreciative of the offerings of the American Marketing Association. With reduced costs, Group Membership rates encourage companies to join.

The chapter and national websites will soon have details. If you have questions, contact Membership for the DFW AMA, Kay Byfield, kaybyfield@iname.com.

WHY JOIN THE DFW AMA?

The American Marketing Association provides opportunities to connect with other marketers, learn best practices, and advance your field. To maximize the return for your participation in the AMA, become a member. Members pay less for events and access important resources and opportunities. Members lead the chapter and demonstrate their commitment to marketing standards. Check us out and JOIN TODAY.

Volunteer of the Month
Cori Lawrence, VP Volunteers

Erica Biery is an Account Manager for The BOSS Group, a specialized recruiting firm dedicated exclusively to the creative industry (MARCOM, Design, Interactive and PR). In her experience, partnering with a wide range of DFW organizations, she is able to keep up with marketing trends and industry standards. Erica has enjoyed getting involved in the DFW AMA and developing relationships with other MARCOM professionals. She is always interested in meeting new people and in learning more about innovative marketing tools. Throughout her career, Erica has had the opportunity to work with many companies from Fortune 100 to the non-profit sector covering almost every industry segment.

Erica hails from Chicago, Illinois. Although not a native Texan, she has lived in Dallas since graduating from Texas A&M University. There she earned her bachelors degree in Healthcare Administration and Marketing. In her free time she enjoys skiing, watching MadMen, playing golf, and is almost fearless when it comes to Mediterranean food! Erica is an active member of the Junior League of Dallas and devotes time to volunteering and supporting Parkland Hospital. She knows first-hand how the DFW AMA can help you develop your skills and meet some really amazing people.

Volunteer with the DFW AMA
Cori Lawrence, VP Volunteers

Volunteering is a great way to meet new people, gain new skills, improve your resume, and mentor others. The DFW AMA is accepting volunteers in all areas, but new openings are now available on the following committees:

Telecom SIG

The Telecom SIG has an immediate opening for a director to develop strategy, lead the committee, and oversee event coordination for the SIG.

Small / Medium Business SIG

A variety of types of positions are available within each SIG to assist in coordinating quarterly events including: communications, securing venues, finding and coordinating speakers, catering management, event check-in, and identifying potential sponsors.

Public Relations / Community Outreach

Reach out to other community organizations and the media to both enhance the benefits to our members and the larger community, and to promote our events. Volunteers on this committee are actively involved in the organization’s social media efforts.

Membership

New Member Services and Retention Specialists welcome new members, recruit prospective members and encourage member retention by reinforcing member value. Membership volunteers must be active members to participate on this committee.

Volunteers

Volunteer Representatives visit with prospective volunteers to ensure successful volunteer placement, follow up with inactive volunteers and serve to provide a positive volunteer experience.

The best way to forge connections and benefit from the DFW AMA is through volunteering. Working with other marketing professionals will help you enhance your skills and establish strong, supportive relationships, along with giving you tremendous personal satisfaction. Roles are tailored to your goals, interests, and available time. To explore opportunities to volunteer, contact Cori Lawrence at corilawrence@gmail.com or any DFW AMA leader.

Calendar Events for February

LAST MINUTE ADDITION - DON'T MISS THE FEBRUARY 12th MARKET RESEARCH SIG

Insights Made Easy: Connecting with Your Customer

Branding SIG - SEO and Digital Branding Integration - The Art of Driving and Engaging Qualified Traffic - SOLD OUT!
Sponsor: match.com
Speaker's Name: Jose Guerra & Dwamian Mcleish, Founders, Corner6labs
Day: Tuesday 2-Feb-10 6:00 PM
Location: AMS Pictures 16986 N. Dallas Parkway Dallas, TX 75248
Summary: Search Engine Optimization (SEO), is a key component to successfully driving traffic to your website. While it is a growing part of today’s marketing mix, how and what to do with SEO remains a great mystery to many.

Corner6labs will address four of the major aspects related to SEO and digital branding: why SEO is important, a brief intro to the basics, developing an integrated content strategy and keyword research tips. This will be a strategic discussion with tactical solutions that the audience will be able to put to use immediately.

Join us for an informative presentation about one of the hottest topics in marketing. Following the presentation there will be plenty of time for questions and discussion.
Event Takeaways:
• Understand the role and importance of SEO and DIgital Branding in the marketing mix
• Learn how to integrate online content with offline for SEO and branding purposes
• Understand the basic elements of an SEO initiative in order to effectively manage it
Register Mapquest | Add to Calendar

Meet 'N' Greet
Day: Thursday 4-Feb-10 5:30 PM
Location: Ernie's 5100 Belt Line Road, Suite 502 Dallas, TX
Summary: Join us at Ernie's in Addison for relaxing fun and networking at our monthly Meet-n-Greet networking event. Located on the south side of the Village on the Parkway (southeast corner of Belt Line and the Tollway), Ernie's is Dallas' best kept secret!
Register Mapquest | Add to Calendar

Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences
Sponsor: SMU Cox School of Business and The Mastermind Group
Speaker's Name: Jimmy Smith, TBWA/Chiat/Day, Group Creative Director on Gatorade
Day: Tuesday 9-Feb-10 6:00 PM
Location: SMU, Collins Executive Education Center 3150 Binkley Ave. Dallas, TX 75275
Summary: To celebrate the long awaited NBA All-Star weekend coming to town, the DFW AMA is hosting a Texas-sized event. We invite YOU to JOIN us for a phenomenal presentation by Jimmy Smith, GATORADE Group Creative Director at TBWA\Chiat\Day. Jimmy is a creative extraordinaire and will share his keen understanding of how a culture-based approach has enabled his brands to connect with various audiences through Pop Culture - resulting in groundbreaking campaigns for companies such as Nike, EA Sports, Motorola, Snickers and Gatorade.

Immediately following the presentation, stay for the “ALL-STAR FIRESIDE CHAT” with senior marketing professionals from television, film, sports, advertising and consumer products.
Hosted by Erin Patton, Original JORDAN Brand architect, Author of "Under the Influence," and SMU Adjunct Professor, with Jimmy Smith.
Rodney Woods of Diversity in Promotions, Inc.
Rod Chappell of Grassroots Promotions, Inc.
Monica Neal, Producer of The Michael Irvin Show, ESPN Radio/103.3
Clarence Carter, VP, Emerging Markets and Partnerships, TNT, TBS, TCM
Register Mapquest | Add to Calendar

Dallas Executive Luncheon: Reinventing an Iconic American brand
Speaker's Name: Lee Applbaum, VP & Chief Marketing Officer, Radio Shack
Day: Wednesday 17-Feb-10 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Lane Dallas, TX 75234
Summary: RadioShack is a 90 year old, iconic American brand that has grown from its humble roots in Boston, Massachusetts to a $4.3B retailer with more than 4,500 Company-operated stores in 50 states, and more than 200 Company-owned locations in Mexico. RadioShack historically held strong mindshare for innovative product development, including the first personal computer. In the past few decades, however, RadioShack struggled with its relevancy and its brand perception became one of obtuse parts and pieces, wires, and batteries. The truth, however, is that RadioShack is a robust business with an enviable balance sheet (more than $900M in cash) and a leadership position in innovative technologies, including mobility. More specifically, RadioShack is the nation's largest wireless retailer after the Carrier stores. The challenge facing the marketing organization was how to burnish the RadioShack brand-- to contemporize it and regain relevancy. Said another way, we needed to reconcile the delta between the brand perception (legacy products) and the business reality (innovative products and brands).
Register Mapquest | Add to Calendar

Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media
Sponsor: AMS Pictures and Westin Park Central Hotel
Speaker's Name: Panel Discussion
Day: Tuesday 23-Feb-10 5:30 PM
Location: Westin Park Central Hotel 12720 Merit Drive Dallas, TX 75251
Summary: Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news.

Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets

You’ll learn what story lines catch the media’s attention, the do’s and don’t’s when it comes to approaching the media, how to leverage social media to get press coverage and what’s hot when it comes to healthcare media and reporting.

James O’Gara, president of OnMessage, will be the moderator and our panel of media professionals will include:

Jason Roberson, Healthcare Business Reporter, Dallas Morning News
Dianna Hunt, Reporter/Editor, Fort Worth Star-Telegram
Kevin Bumgarner, Editor, Dallas Business Journal
Elizabeth Bassett, Healthcare, Science and Technology Reporter, Fort Worth Business Press

The DFW AMA Board of Directors wishes to thank our sponsors:

Favors Special Events

Pocketstop

Studio Movie Grill

Stay up to date with our RSS feeds.

2-Feb-10 2:09 PM

Dallas / Fort Worth AMA Newsletter 4-Jan-10

noemail@dfwama.com — Tue, 05 Jan 2010 16:43:22 GMT

Michelle Lemire, President

What’s Keeps Marketing Thought Leaders Up at Night?

The American Marketing Association’s Meeting of the Minds is a new webcast series featuring professors from leading business schools, sharing thoughts and observations about how marketers can better demonstrate their value to the bottom line. Many are renowned authors, recognized for linking marketing to the creation of shareholder value. Some have headed the Marketing Science Institute, while others have been editors for leading marketing publications such as Journal of Marketing and Journal of Marketing Research. As a group, they have held Directorships with more than 100 multinational companies across all industries, advising and consulting with thousands of CEOs, CFOs, and CMOs.

The Meeting of the Minds Line-up includes:

Tim Ambler – London Business School, Author: Marketing and the Bottom Line

Paul Farris – University of Virginia Darden School of Business, Author: 50+ Metrics Every Marketer Should Master

Kevin Lane Keller – Dartmouth Tuck School of Business, Author: Strategic Brand Management

Don Lehmann – Columbia University Graduate School of Business, Author: Managing Customers As Investments

Gary Lilien – Penn State Smeal College of Business; Author: Marketing Engineering

Koen Pauwels – Ozeygin University, Istanbul, Turkey and Tuck School of Business, Dartmouth

Dave Reibstein – Wharton School, University of Pennsylvania, Author: Dynamic Competitive Strategy

John Roberts – Australian National University, London Business School

Don Schultz – Northwestern University, Author: Brand Babble

Raj Srivastava – Emory University, Singapore Management University

So put your membership to work for you this year and join in the monthly discussions with today’s marketing thought leaders - Meeting Of The Minds Schedule. And be sure to check out our local event calendar at www.dfwama.com to find local discussions with your peers. We look forward to your participation!

Don’t Hide Your Light! Nominations for 2010-11 Board of Directors Due by February 1.

Paige Johnston, Chairperson, Nominating Committee 2010-2011

The Dallas/Fort Worth Chapter of the American Marketing Association is always seeking members with new ideas, energy, and enthusiasm to lead the organization. As a Past President and the current Nominating Committee Chair for the chapter, I am encouraging you, as a chapter member, to deepen your connection with the DFW AMA by getting involved at the leadership level.

The DFW AMA is a completely volunteer-led organization, and only as strong as those willing to commit to lead. Past Board members will tell you that being a chapter leader has been one of the most fulfilling volunteer commitments they have made, both professionally and personally. In addition to enlarging your professional network within the Metroplex and nationally, DFW AMA Board participation will also offer you the chance to hone your leadership skills. Now is not the time to be shy, so let us know if you’re interested!

Any member may self-submit or recommend other candidates to the Nominating Committee. “The name of any eligible member may be proposed by a petition signed by two percent or ten members (whichever is greater) who are eligible to vote for that opening, properly submitted for a specific position.” (Collegiate members are ineligible to vote.) If you are interested in becoming a Board leader, please return the Nominations Form at www.dfwama.com by February 2, 2010.

Once the form is received, someone from the Nominating Committee will be in touch to discuss your submission. Until then, thank you for your interest in and commitment to the Dallas/Fort Worth Chapter of the AMA!

Sincerely,
Paige Johnston
Chairperson, Nominating Committee 2010-2011
pvjohnston@gmail.com
972-308-9612

Call for Volunteers

Kay Byfield, EVP Membership

If you are interested in building contacts and helping to advance marketing knowledge, you should become a volunteer for the DFW Chapter of the AMA. Donate as little or as much time as you would like. We have opportunities for people who want to help with event registration and set-up as well as planning, record keeping or managing. Volunteering enhances what you gain from the DFW AMA. To become a volunteer, sign up on the website at http://dfwama.com/Volunteer/ or contact Cori Lawrence at corilawrence@gmail.com.

Membership

Both members and non-members participate in the many activities of the DFW AMA. Members do earn some unique advantages, however. Becoming a member is the perfect way to start the New Year.

Through your membership in the American Marketing Association, you take advantage of many additional resources to help you grow both personally and professionally:

Members have access to hundreds of relevant marketing events, workshops, seminars and members-only activities which are held locally, regionally and nationally to provide relevant information related to your profession.

Members enjoy enhanced access to the DFWAMA website and MarketingPower.com which are the premier resources for news about events and information on the marketing profession, including publication archives, topical reviews and white papers, and directories of top companies in the marketing profession.

Members benefit from important connections and networking opportunities which are available through local chapter events, shared interest groups (SIGs), and national meetings.

Members benefit from reduced fees for attendance at most events as well as being invited to members-only activities.

Members have the opportunity to develop leadership skills by participating in the guidance of the number-one organization for marketers.

To see what the AMA is all about, please consider attending our January activities. The listing of scheduled upcoming events is on the calendar on the website homepage, www.dfwama.com.

For more membership information, contact Kay Byfield, EVP of Membership, kaybyfield@iname.com. Your tax-deductible membership will yield significant professional and personal benefits for you.

Calendar Events for 4-Jan-10 to 31-Jan-10

Professional Development Workshop Part II - Living Your Brand & Aligning Personal Brands and Corporate Brands to Achieve Positive ROI
Sponsor: Chipotle
Speaker's Name: Paula Asinof, Founder, Yellowbrick Path
Day: Tuesday 5-Jan-10 11:30 AM
Location: University of Texas – Dallas, School of Management (Room SOM 1.118) 800 W. Campbell Road Richardson, TX 75080
Summary: Paula Asinof will take what you've identified in the Professional Development SIG Part I on December 8th and work with the group to help you more effectively articulate your personal brand (Your Essence, Star Quality and Guru Factor!). But don't worry if you missed Part I, you'll still benefit from the information you'll learn in Part II.
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Members Only - Forward Thinking, Marketing Trends for 2010
Speaker's Name: CMO Panel Discussion, Flour Corporation, Flowserve Corporation & La Quinta
Day: Tuesday 12-Jan-10 6:00 PM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, Tx 75234
Summary: With societal, cultural and technological changes occurring at increasingly accelerated rates, wrapping your brain around marketing trends can be a bit like corraling cats. Join us to hear what our panel believes is on the marketing horizon.

This special DFW AMA Members Only event will include panel members from the DFW AMA's CMO Roundtable, including; Kyle B. Ahlfinger, VP and Chief Marketing Officer of Flowserve.com; Julie Cary of LaQuinta; and Shauna Heran of FLUOR. DFW AMA Past President Reagan Cook of Broadlane will serve as moderator.

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Non-Profit SIG: Branding and Website Best Practices for Non-Profits
Speaker's Name: Bo Bothe, Founder and COO, BrandExtract
Day: Friday 15-Jan-10 11:30 AM
Location: Center for Community Cooperation 2900 Live Oak Avenue Dallas, TX 75204
Summary: Every dollar counts. As the economy is stretching resources for companies and individuals alike, each contact with a potential donor has never been more important.

Non-Profits face the same challenge as every company - establishing a clear brand promise and making sure the message resonates with the audience. However, getting your brand in order is only half the battle. Your organization’s website is still the first, and possibly last, place people will go to check you out. Your presence on the web must be on target; clear, concise and easy to navigate.

Join us for a presentation and lively discussion on branding your non-profit organization and helping it grow with a powerful website.

You will learn:

• The keys to establishing your Brand Position

• How to make sure your Brand Messaging is heard

• The top 10 usability mistakes in designing websites

Who should attend?

Marketing professionals in non-profit organizations
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Multi-cultural SIG - Engaging your brand with the fastest-growing consumer market
Speaker's Name: Jimmy Smith, TBWA/Chiat/Day, Group Creative Director on Gatorade
Day: Tuesday 9-Feb-10 6:30 PM
Location: TBD
Summary: Jimmy’s target audience is 13-17 year olds. His philosophy is that this culture has a common denominator –Pop-Culture, which translates to Hip-Hop culture, which attracts all ethnicities. He has successfully launched groundbreaking campaigns for brands such as Nike, EA Sports, Snickers, Motorola and Gatorade by approaching his target audience from a psychographic versus demographic standpoint. His creative experience encompasses integrated platforms including digital, video, documentaries, music, comic books and more.
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Dallas Executive Luncheon - Innovation: Myths and Mythstakes
Speaker's Name: Timothy Coffey, Chairman & CEO, Launchforce
Day: Wednesday 20-Jan-10 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, Tx 75234

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Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media
Sponsor: AMS Pictures and Westin Park Central Hotel
Speaker's Name: Panel Discussion
Day: Tuesday 23-Feb-10 5:30 PM
Location: Westin Park Central Hotel 12720 Merit Drive Dallas, TX 75251
Summary: Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news.

Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets

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5-Jan-10 10:43 AM

Dallas / Fort Worth AMA November Newsletter

noemail@dfwama.com — Wed, 04 Nov 2009 22:17:09 GMT

Tendenci Newsletter

Welcome New Members

Mr John M Hanan
Mr Brian A McKay
Mrs Crystal Corwin-Smith
Mr Gary L Bethune
Ms Rosa E Zajicek
Ms Laurie Stoval
Ms Barbara J Hartger
Ms Kathryn A Mitchell
Ms Ashley P Knee
Ms Erica S Schiller
Miss Bess H Given
Sunhee Choi
Miss Jessica A Littlejohn

Tenured Members

Thank you for your continued dedication to the DFW AMA.

Mr Richard D Maxwell 1985

Mr Frank D McGinn 1988

Mr William E Silverman 1991

Mr Phillip H Wilson 1992

Dr BPS Murthi 1994

Ms Michaela Mora 1999

Members on the Move

AMA members are invited to tell us about their promotions, awards, new positions or companies - whatever is new in your professional life. You may include a jpg photo. Be sure to include all the details. Deadline for the December issue is November 23. Please submit your information and jpg pictures to d@formangroup.com with the subject line Members on the Move.

Michelle Lemire, President

AMA MEMBER BENEFITS ABOUND!

Take advantage of your national AMA benefits today by logging on to MarketingPower.com. With your membership comes unlimited access to:

THE Resource Library (case studies, articles, white papers and best practices): LEARN MORE

Career Management Resources: LEARN MORE

o Job Board - find opportunities or post openings

o Professional Certified Marketer™ - certificate program gives you a tangible way to highlight your marketing skills

o Ask the Expert - answers to your burning career questions

o Student Ask The Expert

Educational Opportunities (briefings, hands-on workshops, in-depth training programs, webcasts and more): LEARN MORE

FREE November Webcasts:

If you’re not already a member, be sure to SIGN UP NOW so you can take advantage of all the American Marketing Association has to offer!

We look forward to seeing you at our upcoming events.

LinkedIn I Twitter I All lasting business is built on friendship. -Alfred A. Montapert

Keep Up with the DFW AMA Electronically
Follow us on the DFW AMA Facebook site. Our members are very active and it contains many videos and presentations on the latest hot marketing and communications topics. We realize that many people like to keep their Facebook private, as this is where they keep in touch with their friends. However, you don’t have to link yourself to the site, just join as a fan and participate in the discussions, add articles, presentations, videos and more. To join, search groups for D/FW AMA.

Would you like to connect with other AMA members? Here are the LinkedIn groups that are available:

American Marketing Association, Dallas-Fort Worth Chapter

DFW AMA Healthcare SIG
DFW AMA Telecom SIG
DFW AMA New Media SIG

We also tweet, so visit twitter.com/dfwama and find out what's next.

Fall Membership Drive
There's never been a better time to take advantage of the information and connections available to you as a member of the American Marketing Association.

If you join the AMA by November 6, 2009, you'll receive these gifts:

• Waived application fee - a $30 value
• A free $20 prepaid MasterCard OR
• $200 Coupon redeemable at any AMA national conference

Check out www.dfwama.com for details.

Best in Class Website Results: 3 Leading Technologies That Work Better As 1

Click Here to Register
Digital marketing channels have emerged as the most effective and profitable channels for all organizations to engage with customers. However, the proliferation of marketing channels has given rise to a host of siloed technologies creating disparate data sources and lack of deep integration. Recent Aberdeen research revealed just 23% of Best-in-Class organizations utilize fully integrated marketing platforms, but 58% plan to leverage integrated solutions in the future.

This webinar will discusses the next generation of digital marketing platforms and the blending role of Web Content Management, Marketing Automation and Web Analytics.

DATE: November 5, 2009

TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Ian Michiels, Research Director, Aberdeen
Darren Guarnaccia, VP Product Marketing, Sitecore
Anna Carbonara, Moderator, American Marketing Association

COST: Complimentary

Calendar Events

Meet 'N' Greet
Day: Thursday 5-Nov-09 5:30 PM
Location: Texadelphia 7601 N. MacArthur Blvd. Irving, TX
Summary: Join us free appetizers, drink specials and informal networking!
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Healthcare SIG - Meet N' Greet
Day: Tuesday 10-Nov-09 5:30 PM
Location: La Hacienda Ranch (North Dallas) 17390 Preston Road, Suite 100 Dallas, TX 75252
Summary: Please join us for an informal Healthcare SIG Meet N' Greet
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Dallas Executive Luncheon - Empowering Employees and Connecting with Customers During a Down Economy
Speaker's Name: Casey Shilling, Vice President of Marketing Communications, The Container Store
Day: Wednesday 18-Nov-09 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Lane Dallas, TX 75234
Summary:

Casey will share how The Container Store continues to thrive, even in these challenging times. She will address the important role the Marketing and Communications group plays in the company’s success – how they engage, empower, communicate and motivate their 4000 employees to serve as brand ambassadors for the company’s “yummy” culture. The Container Store management team has always believed that in order to stay focused on the serving the customer it is vital that every employee feels comfortable and secure with their jobs, and informed about the company’s plan to combat the recession.

The business climate has also encouraged the company to look at all aspects of their business, including how they reach their customers. Casey will address The Container Store marketing efforts including both traditional (direct mail, catalogue, billboards, in store, etc) and new media (interactive website and social media) efforts, all of which are continuously measured for marketplace impact

Thank you to our Sponsors!

DFW AMA wishes to thank the following sponsors for their support of our Chapter!

AMS Pictures
Ariamedia
Barefoot Wine & Bubbly
BenefitCorp
Collin SBDC Courtyard Center - Collin College
Dallas Symphony Orchestra
Janimation
LaDuni Latin Cafe
Market Street
MarketSphere
Sherlocks Baker St. Pub
Studio Movie Grill
Tower Club Dallas
Zaguan Latin Cafe & Bakery

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4-Nov-09 4:17 PM