Dallas / Fort Worth AMA Calendar Events RSS Feed

Fort Worth Committee Open Planning Session

Wed, 10 Mar 2010 23:30:00 GMT

Fort Worth Committee Open Planning Session
Start Date: 10-Mar-10 5:30 PM
End Time: 10-Mar-10 7:30 PM
Location: BJ's Brewhouse, Hurst, TX
Event Details:

All members of the Fort Worth American Marketing Association Committee along with any other members or interested guests are invited to meet at BJ's Brewhouse, in Hurst, to continue the discussions, planning and development of the resurgence of the AMA's presence in the Fort Worth and Greater Tarrant County area. There is no cost to attend. Just bring your ideas and desire to see the AMA Fort Worth grow. You will meet like-minded professionals. Drinks and food will be available from the bar but on your dollar.

For more information call:
Steve Higdon
Redstone Visual Impressions
Mobile 817-223-9310

BJ's Brewhouse

952 Northeast Loop 820

Hurst, TX US

Non-Profit SIG: The Anti-Event - Moving from Black Tie to a Budget in the Black

Fri, 12 Mar 2010 17:30:00 GMT

Non-Profit SIG: The "Anti-Event" - Moving from Black Tie to a Budget in the Black
Start Date: 12-Mar-10 11:30 AM
End Time: 12-Mar-10 1:00 PM
Location: Center for Community Cooperation, Dallas, TX 75204
Speaker: Kristina E. Jones, M.A., CFRE

Event Details:

Want to maximize your fundraising options without filling your calendar full of events? The “Anti –Event” will address the propensity of groups to add another event to the annual schedule in order to raise important dollars for the organization. It is time to move from parties to true philanthropy, and narrow down your event calendar to no more than one of those time-consuming (aka “staff-eating”) activities and still raise the dollars you need.

Event Takeaways:

• An understanding of how events fit into an overall development plan

• Knowledge of other types of development activities

• Resources for development

Who should attend?

Anyone involved in non-profit fundraising.

Center for Community Cooperation

2900 Live Oak Avenue

Dallas, TX USA 75204

Dallas Executive Luncheon - Can I have a Do-Over? Reflecting on Lessons Learned

Wed, 17 Mar 2010 16:15:00 GMT

Dallas Executive Luncheon - Can I have a "Do-Over"? Reflecting on Lessons Learned
Start Date: 17-Mar-10 11:15 AM
End Time: 17-Mar-10 1:00 PM
Location: Brookhaven Country Club, Dallas, TX 75234
Speaker: Rhonda Shasteen

Event Details:

About to retire from a 30+ year career in marketing and sales, Rhonda reflects on the key lessons learned along the journey. She’ll share her marketing insights, gleaned from both successes and failures, as well as provide practical tips you can use as you build your personal brand and your career.

11:15am - Networking Begins / Lunch

12:00pm - Presentation / Q & A

Brookhaven Country Club

3333 Golfing Green Drive

Dallas, TX USA 75234

Small/Medium Business SIG: Key Strategies for Effective Email Marketing

Tue, 23 Mar 2010 16:30:00 GMT

Small/Medium Business SIG: Key Strategies for Effective Email Marketing
Start Date: 23-Mar-10 11:30 AM
End Time: 23-Mar-10 1:00 PM
Location: Sherlocks Baker St Pub, Dallas, TX 75231
Speaker: Julie Niehoff

Event Details:

This session covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Topics include:

Targeting techniques, How to avoid spam, tips for scheduling, content choices based on your business objectives, how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of successful email campaigns and how they are set up to build business and drive sales. Note: Participants do not need to be Constant Contact customers to attend.

All information provided can be applied regardless of the system or service you are using for Email Marketing.

Event Takeaways:

• Learn how to get more people to open your promotional emails and newsletters

• Drive action (clicks, purchases, etc) in your emails

• Build a strategy for timing the messages and targeting your audience with specific info

Who should attend?

Small to medium business owners and/or marketing professionals

Sherlocks Baker St Pub

9100 N Central Expressway (@ Park Ln)

Dallas, TX 75231

Fort Worth Executive Luncheon - Smart Marketing Decisions in an Internet Age

Thu, 25 Mar 2010 16:30:00 GMT

Fort Worth Executive Luncheon - Smart Marketing Decisions in an Internet Age
Start Date: 25-Mar-10 11:30 AM
End Time: 25-Mar-10 1:30 PM
Location: Fort Worth Club, Fort Worth, Tx 76102
Speaker: Jim Bryson

Event Details:

How online research supports marketing decisions

More with less. Faster. Cheaper. Better. Marketing decision deadlines accelerate. The time to research markets shrinks. Budgets constrict; expectations don’t. How can marketers make informed decisions that outperform shooting from the hip?

Internet research is easily the fastest-growing marketing decision-support medium. Over 70% of the US accesses the Intenet with 300 million on Facebook alone. Research platforms are growing more responsive, powerful and reliable. Savvy marketers are turning to the Internet in waves. But how? Why?

This presentation will explore the Internet as a sophisticated but easy to use tool for primary research and how marketers can access the wealth of information available on the world wide web.

During the presentation, attendees will learn:

How to access people online using various new research tools
Research capabilities the Internet adds to our marketing toolbox
Specific strategies for applying online research methods to marketing problems.

Fort Worth Club

306 W. 7th Street

Fort Worth, Tx USA 76102

Market Research SIG - Smart Marketing Decisions in an Internet Age

Thu, 25 Mar 2010 23:00:00 GMT

Market Research SIG - Smart Marketing Decisions in an Internet Age
Start Date: 25-Mar-10 6:00 PM
End Time: 25-Mar-10 8:30 PM
Location: AMS Pictures, Dallas, TX
Speaker: Jim Bryson

Event Details:

How online research supports marketing decisions

6:00 pm - Networking

7:00 pm - Presentation / Q&A

Heavy appetizers will be served.

How to access people online using various new research tools
Research capabilities the Internet adds to our marketing toolbox
Specific strategies for applying online research methods to marketing problems.

AMS Pictures

16986 N. Dallas Parkway

Dallas, TX

Telecom SIG: Marketing for LTE and Next Generation Applications

Tue, 30 Mar 2010 16:30:00 GMT

Telecom SIG: Marketing for LTE and Next Generation Applications
Start Date: 30-Mar-10 11:30 AM
End Time: 30-Mar-10 1:00 PM
Location: Hackberry Creek Country Club, Irving, Tx 75063
Speaker: Panel Discussion: Allison Cerra, Frank Antonacci, John Schindler

Event Details:

Marketing Long Term Evolution (LTE) and Next Generation Apps - What is LTE? Next Generation Apps? How do they fit in your company's plan? What is Cloud Computing and how can your company benefit?

Discussion topics

LTE/4G will change how consumers communicate, as well as business models for corporations
Proliferation of applications and how it impacts Wireless Carriers, Device Manufacturers and Infrastructure providers
From Social Networking to Machine to Machine applications, Is LTE for Consumers or Enterprise first?
Impact of Smarter Devices on wireless networks
Performance, Reliability and Coverage - LTE Ecosystem
What tools are available to you or your business?
Reduce product development costs and increase business efficiency by harnessing LTE's network intelligence
Develop and implement more targeted marketing programs, including mobile marketing

Hackberry Creek Country Club

1901 West Royal Lane

Irving, Tx USA 75063

Multi-Cultural SIG - THE POWER OF SOCIAL MEDIA: TARGETING HISPANIC CONSUMERS

Tue, 06 Apr 2010 23:00:00 GMT

Multi-Cultural SIG - THE POWER OF SOCIAL MEDIA: TARGETING HISPANIC CONSUMERS
Start Date: 6-Apr-10 6:00 PM
End Time: 6-Apr-10 8:00 PM
Location: Studio Movie Grill - Royal, Dallas, TX 75243
Speaker: Panel Discussion

Event Details:

Millions of consumers in this multi-cultural market now look to social media websites as their primary source of social networking, news, and entertainment. Based on AOL Advertising's Hispanic CyberStudy, Hispanic consumers view the internet as a very important information source in the purchase decision-making process. They look to the internet to learn about products, brands, features, stores and pricing. But, how receptive is this influential audience to engaging or interacting with brands on social media?

Join this discussion with our panel of Hispanic/Latino marketing experts as well as an overview on social media campaigns they have launched for their brands. You will gain an understanding of how social media changed content for online consumption, the cultural factors behind communicating through social media, and various platforms the Hispanic/Latino audience is embracing.

Learn more about the power, strength and opportunities with these tech-savvy media trend setters.

Who Should Attend? Multi-cultural and Hispanic/Latino Marketing, PR and Social Media professionals, small to medium businesses, sales reps, Agencies, Affinity Groups, Chambers of Commerce

Studio Movie Grill - Royal

11170 N. Central Expressway

Dallas, TX US 75243

Small/Medium Business SIG - How to get Ink

Fri, 09 Apr 2010 16:30:00 GMT

Small/Medium Business SIG - How to get Ink
Start Date: 9-Apr-10 11:30 AM
End Time: 9-Apr-10 1:00 PM
Location: AMS Pictures, Dallas, TX 75248
Speaker: Roxanne Clary

Event Details:

Join us for an interactive seminar where you’ll learn:

- Techniques for promoting your company and clients using the Dallas Business Journal each week.
- Information to help you achieve your client’s business development objectives.
- How to create PR opportunities by submitting news stories and articles for feature sections.
- How to use the DBJ to make connections with reporters to optimize your PR efforts.
- How each section of the DBJ can be used to highlight your client's business, and launch it to the next level by telling their story to Dallas Business Journal readers.

AMS Pictures

16986 N. Dallas Parkway

Dallas, TX USA 75248

New Media SIG - Methods of Successful Engagement Marketing

Fri, 16 Apr 2010 16:30:00 GMT

New Media SIG - Methods of Successful Engagement Marketing
Start Date: 16-Apr-10 11:30 AM
End Time: 16-Apr-10 1:00 PM
Location: Studio Movie Grill - Royal, Dallas, TX
Speaker: Adam Reed & Colin Burns

Event Details:

In a day of instant gratification, constant communication and mobile dominance, it is no longer sufficient for established brands to only have a simple presence online or basic signage within their local sponsorships nation-wide. During ‘Methods of Successful Engagement Marketing’, Colin Burns and Adam Reed of Chipotle Mexican Grill, will discuss methods they are utilizing in order to capture and hold the attention of their target demographics while also sparking the curiosity of new customers.

Event Takeaways:

• Separating your brand from competition by getting more personal but not annoyingly personal.

• Successful tactics to pull the consumer to the brand as opposed to pushing it upon them.

• Keeping a loyal customer loyal.

Studio Movie Grill - Royal

11170 N. Central Expressway

Dallas, TX USA

Branding & Strategy SIG - Marketing ROI Theory and Application

Tue, 04 May 2010 23:00:00 GMT

Branding & Strategy SIG - "Marketing ROI – Theory and Application"
Start Date: 4-May-10 6:00 PM
End Time: 4-May-10 8:30 PM
Location: AMS Pictures, Dallas, TX 75248
Speaker: Bob Kowynia

Event Details:

Does your company approach marketing as an expense or a revenue generator? If it isn’t the latter, you may be missing the boat. The difference in mindset can have a dramatic impact on your business.

This presentation will offer a combination of theory and practical interactive discussions related to marketing ROI. Bob Kowynia began using marketing ROI metrics in 1999 while at Lennox Industries. He has planned and implemented complex B2C, B2B and Hybrid marketing programs for Lennox Industries, Ericsson Telecommunication, and Gillette Co. in addition to agency management experience in Chicago and Dallas. Bob will share his best practices when it comes to improving marketing efficiency, effectiveness and measuring ROI.

Event Takeaways:

• Define types of ROI

• Establish a framework and process to identify

• Tracking and reporting

AMS Pictures

16986 N. Dallas Parkway

Dallas, TX USA 75248